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Resource Library

Find quick information and guidance on search engine optimization, brand strategy, web development, social media management and more.

Photography & Videography

A new visual digital adoption series focused on a variety of digital concepts to learn at your own pace.

Will Yang

Use IG Highlight Reels

Photography & Videography

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Will Yang

Use IG Reels to Attract Visitors

Photography & Videography

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Will Yang

Pocket Production: Short Video Mastery for Tourism Business

Photography & Videography

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Kerra AuCoin Mansfield

43 Short Form Video Ideas for the Tourism Industry

Photography & Videography

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Social Media Management

Dive into who you should be targeting, when and where you should be posting, and why social platforms are so important to your business.

Will Yang

Empowering Tourism Through User-Generated Content

Social Media Management

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Kerra AuCoin Mansfield

Summer Social Media Success: Maximizing Impact with a Dedicated Social Media Team

Social Media Management

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Kerra AuCoin Mansfield

9 Off-Season Social Media Strategies to Boost Your Tourism Business

Social Media Management

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Ingrid Deon

Influencer marketing on a budget (Session 3)

Social Media Management

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Search Engine Optimization (SEO)

If you are not sure what this entails, check out some simple material that breaks it down.

Maria McGowan

SEO Strategies for Tourism Websites

Search Engine Optimization (SEO)

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Shelley Bellefontaine

TOURISM & SEO

Search Engine Optimization (SEO)

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Tom Mills

Basic SEO Tips for Small Business in Nova Scotia

Data Analytics, Search Engine Optimization (SEO)

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James Gaudet

Small Business SEO Tips

Search Engine Optimization (SEO)

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Web Development & Design

Explore the basics and learn how to become more independent with your web development.

Maria McGowan

What Makes a Nice-Looking Website

Web Development and Design

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Govind Talluri

Top Digital Transformation Trends Influencing Tourism Industry

Web Development and Design

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Tom Mills

Choosing the Right Website Building Platform for Your Business

Web Development and Design

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Tom Mills

Pros and Cons of Various Web Building Platforms

Web Development and Design

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Brand Strategy

All things related to building your brand.

Melissa Lloyd

Customizing ChatGPT to Reflect Your Brand Voice: A Step-by-Step Guide

Artificial Intelligence, Brand Strategy

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Online Marketing – Going Beyond Social Media – Recording

Brand Strategy

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Find Your Ideal Customers Online – Recording

Brand Strategy

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Amy Harrison

Canva Cheat Sheet – Level 1

Brand Strategy, Graphic and Web Design

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