User-generated content: Turning customers into advocates

Presenter:

Ingrid Deon

Founder and CEO of word-craft

Webinar Description: How to get your followers to post about your business

It’s one thing to create social media content for your business or organization, but what if you could get your fans and followers to create content for you? Ingrid Deon from word-craft will show you how to inspire your customers to create user-generated content and what to do with it.

3 Key-takeaways:

• Why UGC matters
• How to encourage your customers to create UGC
• How to use UGC in your content plans