Spring Tune-Up – Web Development Workshop Series III

Get ready now for the busy season ahead with a basic understanding of the crucial aspects of digital marketing and web development, including UX/UI design, content writing for the web, and SEO strategies applied specifically to the tourism industry. This will be an engaging series where participants will be asked thought-provoking questions.

There are 3 sessions as part of this workshop series. Participants should register for each event they are available to attend.

Web Development Workshop Series III: SEO Strategies for Tourism Websites

Why is SEO critical for your tourism website? What does Local SEO mean, and are you using Google My Business effectively? These and more SEO tools will be explored to help boost your SEO.

Key Takeaway:

3-Key Takeaways: 

• • Foundational SEO Knowledge: Acquire introductory knowledge of search engine optimization (SEO) to understand its critical role in enhancing the online visibility of your tourism website.
  • Keyword Optimization and Content Strategy: Learn how to identify and utilize keywords tourists are searching for, and optimize your website content to achieve higher search engine rankings.
  • Leveraging Tools and Analytics for SEO Success: Discover how to use tools like Google My Business, link building, and social media effectively to improve SEO, alongside simplifying measurement and analytics to monitor and refine your SEO efforts.