Spring Tune-Up – Web Development Workshop Series II
Get ready now for the busy season ahead with a basic understanding of the crucial aspects of digital marketing and web development, including UX/UI design, content writing for the web, and SEO strategies applied specifically to the tourism industry. This will be an engaging series where participants will be asked thought-provoking questions.
There are 3 sessions as part of this workshop series. Participants should register for each event they are available to attend.
Web Development Workshop Series II: Get To The Point – Craft Web Content That Shines
Say more with less. Learn the basics of writing clear, effective web content by understanding how to convey your writing compellingly. Learn tips on how to write for Online Travel Agents (OTA) and review best practices for OTA listings that convert. How to complement your text with visual elements.
Key Takeaway:
3-Key Takeaways:
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- Clear and Effective Content Writing: Learn to craft web content that is clear and compelling, distinguishing it from print or other media, to effectively communicate with your audience.
- Leveraging AI for Efficiency: Understand how using Chat GPT and other AI tools can streamline content creation processes, saving time without compromising quality.
- Optimized Listings for OTAs: Master the art of writing strong listings for Online Travel Agents (OTAs) by incorporating best practices that enhance visibility and conversion rates.
