Marketing the Maritimes: Create and implement your digital marketing plan for 2025

Spring Tune-up series: A straightforward framework that will take your digital marketing plan from concept to clicks and conversions. 

This hands-on workshop will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.

• Number of Sessions:  3 sessions

1. Session 1
   • The Marie Kondo Session: Digital Housekeeping, Customer Definition, Email Marketing
   • Description – The first step for the 2025 season: Declutter your digital presence, define your ideal customer, and optimize email marketing to kickstart your 2025 tourism marketing plan
   • Key Takeaways
     • i. Framework to regularly audit your online presence for accuracy
     • ii. Structure to Identify your ideal customer
     • iii. Understand the importance and potential of your customer database
2. Session 2
   • The Promotion Pyramid: Focusing your online effort
   • Description – Step 2 to creating your 2025 online marketing strategy: Understanding the Marketing pyramid for tourism businesses and how it can help you focus your online efforts to generate more client conversions and bookings.
   • Key Takeaways
     • Understanding the levels of online marketing to ensure your energies are focused in the right place
     • Understanding and defining the best ways to engage with your target clients
     • How to optimize conversions using paid ads, email marketing and retargeting.
3. Session 3
   • Prepare for Takeoff: Your Digital Marketing Calendar countdown.
   • Description – The final step in creating your 2025 online marketing strategy. This session will cover the creation of a marketing calendar in line with your customer’s buying/booking journey
   • Key Takeaways
     • Understanding how your marketing calendar aligns with the customer buying journey
     • Which tools are most useful to help automate your online promotional marketing
     • A template for your own marketing calendar for 2025 and forward.

Key Takeaway:

• 3-Key Takeaways: 
• • Audience Alignment: Identify and target the right travelers with compelling messaging, social media engagement, and email marketing strategies.
  • Optimized Online Presence: Improve your website, SEO, and social media to boost visibility, drive traffic, and attract more visitors.
  • Traffic to Conversions: Leverage social media, email marketing, and digital advertising to turn clicks into bookings for a successful 2025 season.