Human-First: AI-Efficient Marketing for Tourism Operators

Are you struggling to keep up with the demands of digital marketing? This practical session shows tourism operators how to use AI to reduce their workload, improve consistency, and market more effectively—all without sacrificing the authentic, human voice that makes your business special.

Instead of focusing on chasing trends or using more tools, this workshop, led by expert Sara Mills, will help you build a simple, sustainable marketing system that AI can support, not replace. You’ll walk away with a clear, repeatable workflow that you can manage in about an hour a week, giving you more time to focus on delivering unforgettable guest experiences.

Register Here for the Workshop

Key Takeaway:

You Will Learn:

• How to identify the few high-impact marketing priorities that actually drive bookings.

• How to use AI confidently to streamline planning and content creation without losing your brand’s unique voice.

• How to apply a simple weekly workflow, supported by a reusable master prompt, to save time while driving real results.

• You will also receive a downloadable Human-First Marketing Action Kit to implement everything you’ve learned.

Who Is This For?

This session is designed for tourism operators who feel caught in the “messy middle”—knowing they need to be online but struggling to do it without burning out. It’s perfect for business owners who are done guessing and want to build a smarter, more sustainable marketing system that feels authentic and manageable.