From First Click to Commitment

Your website is often one of the first places a potential customer interacts with your business. This session will help you make sure that experience builds trust, reduces friction, and encourages people to take the next step.

Based on concepts from Stephanie Fox’s book Would You Date Your Website?, this webinar explores how to create a website that attracts the right people and supports them throughout their decision-making journey.

Participants will learn how to create a strong first impression, structure content more effectively, improve usability and accessibility, and maintain a website that continues to serve both the business and its customers over time.

Key Takeaway:

Key Takeaways

By the end of the webinar, participants will be able to:

• Align website content with how users make decisions to build trust and support stronger conversion.
• Create and structure a site that is findable, usable, and accessible.
• Maintain their website proactively so the user experience stays positive and major redesign needs can be reduced over time.

Who Should Attend

This session is a good fit for tourism businesses and organizations that:

• Already have a website but want it to work more effectively
• Want to improve the path from browsing to inquiry or booking
• Need clearer website content or navigation
• Want to better understand their primary audience
• Are interested in improving usability and accessibility
• Want practical ways to improve their website without immediately rebuilding it