You will discover what email marketing is and why it can be so helpful for your business. Let’s discover what email marketing is and what it is not, as well as what motives and concepts you must internalize when using this marketing tool.

You will understand when you have to establish a relationship with subscribers, not just try to sell or offer your products or services.  Why you  have to provide captivating content so that subscribers are more inclined to open your emails.

You will learn how to analyze the results of your campaigns: what metrics are key, what values to look at, and how to improve each of them.