More Than Pretty Posts: Strategy vs. Content Plan for Tourism Marketing

As a tourism operator, you’ve probably heard that you “just need to post more” to get noticed. But the truth is, posting without a plan won’t grow your business, and a content calendar alone won’t bring in bookings.

In this workshop, led by social media expert Anita Kirkbride, you’ll walk through the critical difference between a high-level social media strategy (your goals, ideal guests, and key messages) and a tactical content plan (what to post and when). When you know the difference—and how to use both—you’ll stop guessing and start connecting with the travelers and locals who actually want what you offer.

Register Here for the Workshop

Key Takeaway:

You Will Learn:

• Why a strong strategy helps you stand out in a crowded tourism market.

• How to turn your content plan into more than just “random photos and hashtags.”

• How to build trust and curiosity with the people most likely to book with you.

• The 3 things most tourism operators get wrong on social media (and how to fix them).

• You’ll also receive a printable checklist to evaluate and improve your own accounts.

Who Is This For?

This session is ideal for tourism operators of all kinds—accommodations, food & drink, experiences, attractions, and events—who are looking to build a smarter social presence that supports bookings and buzz.