Building a Sustainable, Year-Round Marketing Plan

Marketing your tourism business shouldn’t only happen during peak season.

In this practical webinar, Emily Sollows and Meghan Doucette of Lemonade Co. will help tourism businesses build a realistic, sustainable marketing plan that can be maintained throughout the year.

Participants will learn how to set clear marketing priorities, better understand who they are trying to reach, choose the channels that make the most sense for their business, and plan meaningful marketing activities throughout the year.

The session is designed with small teams and owner-operated businesses in mind, with an emphasis on creating a simple approach that is manageable, intentional, and connected to your business goals.

Key Takeaway:

By the end of the webinar, participants will be able to:

• Set realistic marketing goals by identifying who they are trying to reach and which marketing channels are worth their time.
• Plan meaningful, low-lift marketing activities throughout the year, rather than relying only on promotional or sales-focused campaigns.
• Build a simple, repeatable marketing routine that can be maintained by an individual or small team year-round.

Who Should Attend

This session is well suited to Nova Scotia tourism businesses and organizations that want to become more intentional and consistent with their marketing, particularly those that:

• Manage marketing internally or with a small team
• Use several digital marketing channels but need a clearer plan
• Want to market more consistently outside of peak season
• Are looking for a practical way to prioritize marketing efforts
• Want to connect marketing activity more closely with business goals

Participant Resources

Participants will receive practical materials to help apply the learning, including:

• Marketing Strategy and Planning Template
• Content Prompt Bank