Automate Your Impact: AI Chatbots for Tourism Businesses

Guests often plan trips outside regular business hours and ask many of the same questions again and again.

In this practical webinar, Vrinda Kathpal will show tourism businesses how automation and AI can realistically support a small team, with a focus on building a website chatbot using existing business content.

Participants will learn how a simple automation works, how to use their own website information as a chatbot’s knowledge source, and where human judgment should still remain part of the process.

The session is designed to be approachable and practical, with no coding and no large budget required.

Key Takeaway:

Key Takeaways

By the end of the webinar, participants will be able to:

• Understand the basic structure of an automation — trigger, actions, and result.
• Build a website chatbot using their own content as the knowledge source.
• Recognize what a chatbot should not handle on its own and where human oversight is still important.

Topics Covered

The session will explore:

• What automation and AI can realistically do for a small tourism business
• How triggers, actions, and results work
• Using existing website content as a chatbot knowledge source
• Common guest questions that may be suitable for automation
• Setting instructions and boundaries for a chatbot
• Where human review or intervention is still needed
• Building a simple chatbot without coding
• Practical considerations for managing and maintaining the tool