Marketing the Maritimes: Create and implement your digital marketing plan for 2025 – Session 3
Presenter: Liam Tayler of SME Solutions
A straightforward framework that will take your digital marketing plan from concept to clicks and conversions.
This three-part video series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 2
Prepare for Takeoff: Your Digital Marketing Calendar countdown.
Description – The final step in creating your 2025 online marketing strategy. This session will cover the creation of a marketing calendar in line with your customer’s buying/booking journey.
Key Takeaways
i. Understanding how your marketing calendar aligns with the customer buying journey
ii. Which tools are most useful to help automate your online promotional marketing
iii. A template for your own marketing calendar for 2025 and forward.
The whole video series will bring you these benefits:
- Audience Alignment: Identify and target the right travelers with compelling messaging, social media engagement, and email marketing strategies.
- Optimized Online Presence: Improve your website, SEO, and social media to boost visibility, drive traffic, and attract more visitors.
- Traffic to Conversions: Leverage social media, email marketing, and digital advertising to turn clicks into bookings for a successful 2025 season.