Marketing the Maritimes: Create and implement your digital marketing plan for 2025 – Session 2
Presenter: Liam Tayler of SME Solutions
A straightforward framework that will take your digital marketing plan from concept to clicks and conversions.
This three-part video series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 2
The Promotion Pyramid: Focusing your online effort
Description – Step 2 to creating your 2025 online marketing strategy: Understanding the Marketing pyramid for tourism businesses and how it can help you focus your online efforts to generate more client conversions and bookings.
Key Takeaways
i.Understanding the levels of online marketing to ensure your energies are focused in the right place
ii. Understanding and defining the best ways to engage with your target clients
iii. How to optimize conversions using paid ads, email marketing and retargeting
The whole video series will bring you these benefits:
- Audience Alignment: Identify and target the right travelers with compelling messaging, social media engagement, and email marketing strategies.
- Optimized Online Presence: Improve your website, SEO, and social media to boost visibility, drive traffic, and attract more visitors.
- Traffic to Conversions: Leverage social media, email marketing, and digital advertising to turn clicks into bookings for a successful 2025 season.