Marketing the Maritimes: Create and implement your digital marketing plan for 2025 – Session 1
Presenter: Liam Tayler of SME Solutions
A straightforward framework that will take your digital marketing plan from concept to clicks and conversions.
This three-part video series will guide you through a simple framework that will take your digital marketing plan from concept to conversions. Learn to define your audience, optimize your online presence, and drive traffic for a successful 2025 season.
Session 1
The Marie Kondo Session: Digital Housekeeping, Customer Definition, Email Marketing
Description – The first step for the 2025 season: Declutter your digital presence, define your ideal customer, and optimize email marketing to kickstart your 2025 tourism marketing plan
Key Takeaways
i. Framework to regularly audit your online presence for accuracy
ii. Structure to Identify your ideal customer
iii. Understand the importance and potential of your customer database
The whole video series will bring you these benefits:
- Audience Alignment: Identify and target the right travelers with compelling messaging, social media engagement, and email marketing strategies.
- Optimized Online Presence: Improve your website, SEO, and social media to boost visibility, drive traffic, and attract more visitors.
- Traffic to Conversions: Leverage social media, email marketing, and digital advertising to turn clicks into bookings for a successful 2025 season.