Shelley Bellefontaine
Founder, AtlanticOnline.ca | Digital Marketing Strategist, Consultant & Coach
Shelley Bellefontaine – Digital Marketing Strategist, Consultant & Coach
Founder, Atlantic Online Fairlead Marketing Inc. | Creator of NovaScotiaTourismMarketing.ca
Hi, I’m Shelley—a digital marketing strategist with a passion for design, technology, business, beauty, and simplicity. I specialize in website design and eCommerce storefront development, with 25+ years of experience helping Atlantic Canadian businesses bring their marketing into the 21st Century.
When I look out my office window and see the ocean—or walk the shores and breathe in the incredible aroma of salt, sand, and sea—I’m reminded of how lucky I am to live and work in this strong, beautiful corner of Canada. That coastal spirit fuels everything I do.
I founded Atlantic Online Fairlead Marketing Inc. to offer a big-agency alternative for small business owners and organizations who recognize the importance of online positioning but need a partner who actually understands the local landscape—and how to thrive in it. Today, I work as a digital consultant and marketing coach, supporting businesses with both done-for-you services and coaching programs that build internal capacity.
MY EDUCATION & EXPERTISE
With a background in Information Technology Administration Systems, I’ve built a career helping entrepreneurs and organizations succeed online through smart, strategic digital design.
My formal training includes:
- Certification, Digital Marketing – Duke University (University of Virginia Online)
- Diploma, Social Media Marketing – Shaw Academy (Ireland, Online)
- Certification, WebMaster – Dalhousie University (Halifax)
- Certification, Inbound Marketing – HubSpot
- Specialist – Squarespace Developer Circle Member
- Diploma, Systems Analysis & Computer Programming – Halifax
- Certificate, Teaching Adult Learners – Henson College (Halifax)
Combined, this education allows me to solve technical challenges, mentor business owners, and design cutting-edge marketing systems that work for real people in the real world.
Our Brands – Where Strategy Meets Service
AtlanticOnline.ca
Digital Marketing for Corporations and Industry
Our flagship brand supports B2B industries across Atlantic Canada. We specialize in digital strategy, bilingual websites, and growth marketing for manufacturing, law, fisheries, finance, and more.
MarketingForTherapists.ca
Marketing Services for Canadian Registered Counselling Therapists
A niche marketing brand designed for therapists, particularly in mental health and LGBTQ+ care. We offer web and content development grounded in ethical, affirming, and trauma-informed marketing.
BeYourOwnBusinessMarketer.com
Be the Digital Marketer Your Business Needs—Without the Agency Fees
This DIY platform offers online courses, downloads, and coaching to help Canadian business owners learn to market their own business confidently, with or without a full-service agency.
NovaScotiaTourismMarketing.ca
Tourism Marketing for Nova Scotia’s Private & Public Sectors
Tourism is close to our heart. We develop strategic marketing for seasonal campaigns, destination branding, and tourism operators across Central and Southwest Nova Scotia. Private and government contracts welcome.
Work With Me as Your Digital Marketing Coach or Consultant
Whether you’re just starting out, scaling up, or repositioning your brand, I offer 1:1 coaching, strategic audits, and implementation support to help you grow with clarity and confidence. Together, we’ll simplify your digital marketing and amplify your impact.
Ready? Come Work In Our Sandbox.
From #FishOnline to #GrowOnline, the next wave of your marketing journey starts here.
AtlanticOnline.ca
