Education

B.SC. Mathematics and Computer Science, McGill University

Mini Masters of Analytics Program, York University – Schulich School of Business

 

Experience

For over 22 years, I have developed my passion for translating data into

meaningful insights and recommendations that drive business decisions.

 

Principal Consultant / Owner – Matters of Data – Jan 2019 – Present

Analytics Consulting firm focused on translating complex data into a story

that empowers and persuades stakeholders to make data-driven change.

 

Head of Data Science and Insights – VERB Interactive – Oct 2017 – Dec 2018

Department head for teams responsible for website tracking

implementation, and measurement. Focused on optimizing website

customer journeys and digital marketing strategy for dozens of clients in

the travel and tourism space.

 

Manager – Analytics & Insights – LoyaltyOne – AIR MILES Reward Program 2013 – 2018

Grew into a true strategic marketing and merchandising partner with

clients, NSLC, NLC, and Pharmasave. Key Deliverables: Trip Type

Segmentation using k-means clustering algorithm + Predictive model for

upsell potential.

 

Lead CRM Data Integrator – COSSETTE – 1999 – 2013

Designed, developed, and deployed data driven CRM campaigns and

“curriculums” for Bell, RBC, and Air Transat.

Key Deliverable: Bell Sympatico’s “QuickStart” program.

 

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