Social media comes naturally to Kerra. With a background in Marketing and Human Resources Management, understanding how authentic digital engagement could benefit both customers and companies alike seemed obvious.

But while social media might come naturally, it doesn’t come easily to anyone. It takes work. While working in local advertising, Kerra recognized a need in the province and beyond for support and education in the field of social media and KA Social Media was born. Rules, regulations and algorithms change so quickly and companies without full-time social media managers are often left in the lurch.

Over the last seven plus years, Kerra has focused on helping organizations in industries such as tourism, food services, event management, conferences, and more grow and develop by putting their story on display for the world to see. Kerra is focused on building social media strategies that are goals and analytics driven and ensuring that companies know what to post, and more importantly, why.

Kerra loves speaking at events and organizations, in both official languages, on a variety of topics revolving around social media and has helped build BlogJam Atlantic into the region’s premiere blogging conference, focused on helping entrepreneurs, organizations, and influencers grow their businesses through great content.