
Joel Kelly
Principal/Co-Owner, The Family Knife
I have worked in every area of marketing over the past 15 years, and have won global acclaim for the work I’ve done on behalf of clients around the world. From leading the launch of first-of-their-kind tourism campaigns, to writing scripts for TV spots, to advising CEOs on online reputation management and crisis communications, my experience allows me to guide business owners and operators toward long-term success.
I take a careful, methodical approach to my work, remembering that it’s always best to walk forward in a straight line than run around in a circle. And I infuse everything I do with humour and understanding—remembering that people run businesses, and people need support, encouragement, and confidence to do great things. And I love helping people do just that.
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