Work with Tourism Nova Scotia and Digital Nova Scotia to develop and implement an action plan to effectively promote your business through social media. Through the Social Media Management (SMM) Program, you will learn how to use your social media platforms to engage with potential customers, reach people where they are spending their time online, and inspire them to support your business.

Participants in the SMM Program will be paired with a qualified social media consultant who will audit your social media and develop an action plan to help you reach your goals. Participants will also participate in courses on content development and content planning and strategy so you can build your social media skills and keep the momentum going once you implement your action plan.

For eligibility criteria and program details, please see the Program Guidelines from Tourism Nova Scotia.