This course is suitable for those with intermediate or advanced experience managing a website and at least a basic understanding of SEO objectives.

By the end of this course you will be able to:
Identify keywords to rank for.
Articulate the value of SEO and digital content strategies and how this impacts overall business objectives.
How to audit your website and your competitors and evaluate strengths and weaknesses.
How to optimize your site within all 4 pillars of SEO (Technical, Content, Off Page, On-Site)
How to measure and increase the number of conversions on your website (people who take a desired action e.g. booking a stay at your hotel).
How to create and optimize new pages to rank for targeted keywords.
Understand how Google ranks websites in order to maintain your rankings as the algorithm updates.
How your website and the organic traffic act like the backbone of your businesses digital strategy, and learn leading edge digital marketing tactics you can implement right away.

Upon successful completion of this course you will receive the “Advanced SEO Training Certification” from Make Your Mark Today Inc.

Course Takeaways:
Out-rank your competition in Google search results
Exponentially increase the number of visitors to your website
2x (or more!) your new customers
Learn how to track key metrics and turn your website into an asset!

Please read our SEO Course Guidelines to see if you are eligible for this program.