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X-WR-CALDESC:Events for NS Digiport
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20221117T130000
DTEND;TZID=America/Halifax:20221117T140000
DTSTAMP:20260417T042357
CREATED:20221103T142357Z
LAST-MODIFIED:20221116T164411Z
UID:1501-1668690000-1668693600@nsdigiport.ca
SUMMARY:DigiPort SMM - How to Build a Lead Generation System to Get the Attention Your Business Deserves
DESCRIPTION:Led by Shelley Bellefontaine from Atlantic Online\, learn all about how to build a lead generation system to get the attention your business deserves!
URL:https://nsdigiport.ca/event/how-to-build-a-lead-generation-system-to-get-the-attention-your-business-deserves/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/11/17-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20221115T140000
DTEND;TZID=America/Halifax:20221115T150000
DTSTAMP:20260417T042357
CREATED:20221103T141308Z
LAST-MODIFIED:20221114T152133Z
UID:1491-1668520800-1668524400@nsdigiport.ca
SUMMARY:DigiPort SMM - Creating a Social Media Content Plan & Increasing Engagement
DESCRIPTION:Led by word-craft\, learn all about creating a social media content plan and increasing engagement.
URL:https://nsdigiport.ca/event/creating-a-social-media-content-plan-increasing-engagement/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/11/18-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20221110T100000
DTEND;TZID=America/Halifax:20221110T110000
DTSTAMP:20260417T042357
CREATED:20221103T140000Z
LAST-MODIFIED:20221104T174034Z
UID:1481-1668074400-1668078000@nsdigiport.ca
SUMMARY:Cultivating a Strong Online Brand Presence
DESCRIPTION:In this webinar\, Creative Brand Strategist\, Meg Craig will discuss the steps it takes to create a strong online brand presence for your tourism business that drives sales and customer retention.
URL:https://nsdigiport.ca/event/cultivating-a-strong-online-brand-presence/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/11/BizBeacon-DigiPort-Webinar-Graphics-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20221013T100000
DTEND;TZID=America/Halifax:20221013T110000
DTSTAMP:20260417T042357
CREATED:20220825T154722Z
LAST-MODIFIED:20220825T154722Z
UID:1425-1665655200-1665658800@nsdigiport.ca
SUMMARY:Optimizing Social Media So Your Customers Can Find You
DESCRIPTION:This presentation will focus on ensuring that businesses are maximizing their efforts on social media to enable their ideal clientele to find them. This involves utilizing all features on various platforms\, location tagging\, and hashtag strategy.
URL:https://nsdigiport.ca/event/optimizing-social-media-so-your-customers-can-find-you/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/08/Optimizing-social-media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220908T100000
DTEND;TZID=America/Halifax:20220908T110000
DTSTAMP:20260417T042357
CREATED:20220819T132004Z
LAST-MODIFIED:20220822T150914Z
UID:1388-1662631200-1662634800@nsdigiport.ca
SUMMARY:Building Your Audience and Attracting New Customers
DESCRIPTION:Now that you have a website and social media page\, you can start to build your audience and attract new customers. In this webinar\, we will go over the what\, where\, why\, when\, and how to use your new digital platforms. This will include key terminology\, tools\, and a basic strategy that will help you understand how to build your audience and attract new customers. \n  \nPresenters Bio:  \nResiding just outside his hometown in Chester Basin\, Zach Fraser is helping small and medium-sized businesses adopt digital platforms to help them be more effective and efficient. With 10 years of experience developing digital strategies and platforms beginning at Acadia University where he graduated with a BBA and a Major in Marketing. Revolve marketing agency in Halifax was where Zach was able to develop his skills further as a digital specialist. Zach has helped many businesses grow with digital; including a start-up that was able to climb to the top 10 products in the industry within 3 years. Whatever digital dilemma you are having\, Zach can help lead you to the solution based on you\, your business\, and your customers.
URL:https://nsdigiport.ca/event/building-your-audience-and-attracting-new-customers/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/08/Building-Your-Audience-Attract-New-Customers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220714T100000
DTEND;TZID=America/Halifax:20220714T110000
DTSTAMP:20260417T042357
CREATED:20220614T120254Z
LAST-MODIFIED:20220614T120254Z
UID:1240-1657792800-1657796400@nsdigiport.ca
SUMMARY:Leveraging Social Media to Attract Consistent Leads in 2022
DESCRIPTION:In this webinar\, we’ll dive deep into how to generate consistent leads into your business using social media in this new era of digital marketing.  That means no more crossing your fingers and posting 24/7 on social hoping that your organic marketing will gain traction.  We’ll cover how the digital marketing world has changed and what you need to do if you want to speed up your growth (and it’s actually much easier than what you’re doing now). \n\n 
URL:https://nsdigiport.ca/event/leveraging-social-media-to-attract-consistent-leads-in-2022/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/05/Leveraging-Social-Media-to-Attract-Consistent-Leads-in-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220623T100000
DTEND;TZID=America/Halifax:20220623T110000
DTSTAMP:20260417T042357
CREATED:20220527T131008Z
LAST-MODIFIED:20220601T174647Z
UID:1235-1655978400-1655982000@nsdigiport.ca
SUMMARY:Share of Search - What Search Data Can Tell you About Your Brand
DESCRIPTION:Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.
URL:https://nsdigiport.ca/event/share-of-search-what-search-data-can-tell-you-about-your-brand/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/05/Share-of-Search.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220609T100000
DTEND;TZID=America/Halifax:20220609T110000
DTSTAMP:20260417T042357
CREATED:20220520T133835Z
LAST-MODIFIED:20220526T160218Z
UID:1230-1654768800-1654772400@nsdigiport.ca
SUMMARY:How to Deal with Negative Feedback on Social Media
DESCRIPTION:Customer complaints on social media happen. In this webinar\, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans.
URL:https://nsdigiport.ca/event/how-to-deal-with-negative-feedback-on-social-media/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/05/How-to-Deal-with-Negative-Feedback-on-Social-Media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220526T100000
DTEND;TZID=America/Halifax:20220526T110000
DTSTAMP:20260417T042357
CREATED:20220511T161848Z
LAST-MODIFIED:20220516T105847Z
UID:1178-1653559200-1653562800@nsdigiport.ca
SUMMARY:Choosing the Right Website Building Platform for Your Business
DESCRIPTION:Building a website doesn’t have to be a daunting or time-consuming task. Website building platforms offer a relatively easy and inexpensive alternative to hiring a web designer. However\, there are many platforms available and choosing the best one\, or the right one for your business\, is not that easy. \nThis webinar will give you the information to find the best website building platform for your business. \nThis webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort\, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.
URL:https://nsdigiport.ca/event/building-website-platforms/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/png:https://nsdigiport.ca/wp-content/uploads/2022/05/choosing-the-right-website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220512T100000
DTEND;TZID=America/Halifax:20220512T110000
DTSTAMP:20260417T042357
CREATED:20220117T154724Z
LAST-MODIFIED:20220117T154724Z
UID:959-1652349600-1652353200@nsdigiport.ca
SUMMARY:Optimize your content creation for bulk scheduling social media
DESCRIPTION:In tourism\, the off-season represents an opportunity to work in your business and free up time during the busy months. In this 1-hour webinar\, we will be covering:  \n– Content you can create ahead of time \n– Tools you can use to bulk schedule content  \n– The difference between evergreen content (content that can be created ahead of time\, and reused throughout the season) vs. non-evergreen content (posts that should be happening live\, in a timely manner\, that cannot be reused regularly) \n– and finally\, content you should be stockpiling during the tourism season to prepare for getting ahead next winter. 
URL:https://nsdigiport.ca/event/optimize-your-content-creation-for-bulk-scheduling-social-media/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/11/22B7D9ED-A1B3-4603-85CE-FDD2A621F752_4_5005_c.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220414T100000
DTEND;TZID=America/Halifax:20220414T110000
DTSTAMP:20260417T042357
CREATED:20211109T212059Z
LAST-MODIFIED:20211215T140803Z
UID:433-1649930400-1649934000@nsdigiport.ca
SUMMARY:Leveraging Business Automation To Grow Your Business: Start Focusing On What Actually Makes You Money
DESCRIPTION:In this webinar\, we will explore the five core elements needed to successfully automate your business and give you back the valuable time you are wasting.  We will show you the systems and processes we use in our business and how they can work for you.
URL:https://nsdigiport.ca/event/leveraging-business-automation-to-grow-your-business-start-focusing-on-what-actually-makes-you-money/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/10/S.-Whynacht-Centered-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220324T100000
DTEND;TZID=America/Halifax:20220324T110000
DTSTAMP:20260417T042357
CREATED:20211109T211748Z
LAST-MODIFIED:20211130T203540Z
UID:430-1648116000-1648119600@nsdigiport.ca
SUMMARY:8 Step Traffic Growth Approach
DESCRIPTION:Want to attract guests and customers who are already thinking about your services? Wondering how SEO\, social media and newsletters work together to bring leads? \nParticipants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips\, tricks and treats to save time and generate content ideas.
URL:https://nsdigiport.ca/event/8-step-traffic-growth-approach/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/11/2EE2E9F8-AC5D-45E6-9112-1D13722F3DDB.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220309T100000
DTEND;TZID=America/Halifax:20220309T110000
DTSTAMP:20260417T042357
CREATED:20220127T155119Z
LAST-MODIFIED:20220127T155119Z
UID:982-1646820000-1646823600@nsdigiport.ca
SUMMARY:Cyber Security Basics for E-commerce:Understand the basics of why and how bad actors typically attack websites and how to prevent your business from becoming a victim of these vicious\, anonymous attacks.
DESCRIPTION:What’s worse than having your website\, your files\, or your customer’s data compromised or hacked? Discovering how easily the loss of trust from your customers and damage to your business’ reputation could’ve been prevented when it’s too late. \n  \nCyber Security is a massive topic which spans most industries\, and affects virtually all companies and their data. Small businesses face two unique challenges with cyber security: first\, they are most often underprepared for any significant attack or attempt due to their lack of expertise and resources for proper prevention and protection\, and second\, because of this\, they are often the primary target of bad actors\, especially when they are tied to larger\, higher-profile  industry operators\, vendors\, suppliers\, and customers. \n  \nArbuckle Media has developed a system of procedural controls and steps (policies) for minimizing vulnerability to cyber security breaches and attacks\, as well as educating your staff and team on their responsibilities and how they can protect themselves and your business from becoming a victim. \n  \nThe objective of this webinar is to familiarize yourself with the types of attacks\, what to look for\, how to know when you’re under attack\, and what to do before\, during\, and after an attack has taken place. \n 
URL:https://nsdigiport.ca/event/cyber-security-basics-for-e-commerceunderstand-the-basics-of-why-and-how-bad-actors-typically-attack-websites-and-how-to-prevent-your-business-from-becoming-a-victim-of-these-vicious-anonymous-attac/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2022/01/E14EE376-0F3B-4F91-B3B9-21CAEDE43810.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220224T100000
DTEND;TZID=America/Halifax:20220224T110000
DTSTAMP:20260417T042357
CREATED:20220117T153941Z
LAST-MODIFIED:20220118T135143Z
UID:961-1645696800-1645700400@nsdigiport.ca
SUMMARY:Data Storytelling: How to keep the audience engaged and interested when presenting Analytics
DESCRIPTION:A presentation about the role Data Storytelling plays in communication and presentations. How using a ‘story framework’ will make your thoughts resonate with your audience and invoke change. 
URL:https://nsdigiport.ca/event/data-storytelling-how-to-keep-the-audience-engaged-and-interested-when-presenting-analytics/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2022/01/C59A9BD4-349E-470F-BC85-BFDDE015AE01.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220210T100000
DTEND;TZID=America/Halifax:20220210T230000
DTSTAMP:20260417T042357
CREATED:20220111T153055Z
LAST-MODIFIED:20220111T153055Z
UID:949-1644487200-1644534000@nsdigiport.ca
SUMMARY:Website Dashboard Best Practices: A templated approach to understanding how users interact with your brand online.
DESCRIPTION:A walkthrough of an industry-best-practice digital dashboard covering all of the components that minimize the time it takes to interpret a user’s journey on your website. This story lays the foundation to making informed decisions about your digital presence.
URL:https://nsdigiport.ca/event/website-dashboard-best-practices-a-templated-approach-to-understanding-how-users-interact-with-your-brand-online/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2022/01/9D94C2FC-09F3-4D47-8650-ADC51FA8ED73.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20220127T100000
DTEND;TZID=America/Halifax:20220127T110000
DTSTAMP:20260417T042357
CREATED:20211007T163818Z
LAST-MODIFIED:20211130T203253Z
UID:172-1643277600-1643281200@nsdigiport.ca
SUMMARY:Essential Branding for Entrepreneurs
DESCRIPTION:Every company\, large or small\, has the same challenge- communication. Companies need to communicate with their potential customers\, peers and partners. Branding is visual communication. Most people underestimate the amount of time/effort/$ that it takes to get a brand off the ground. I’ll walk you through what key decisions you need to make- and stick with- when you start your company so you can take advantage of any brand opportunity that comes your way
URL:https://nsdigiport.ca/event/essential-branding-for-entrepreneurs/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/11/433CADA6-E83D-408D-828B-B6406FB30EE4.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20211216T100000
DTEND;TZID=America/Halifax:20211216T110000
DTSTAMP:20260417T042357
CREATED:20211007T163734Z
LAST-MODIFIED:20211126T185632Z
UID:170-1639648800-1639652400@nsdigiport.ca
SUMMARY:3 Short Form Videos You Should Make for Your Business: How to have fun on video without dancing
DESCRIPTION:Participants learn how to make short form videos for their business in a variety of tools: Instagram Reels\, TikTok and Canva Pro. We will also discuss how to repurpose these videos across other social media platforms to gain the most reach.
URL:https://nsdigiport.ca/event/3-short-form-videos-you-should-make-for-your-business/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/10/A53CADA7-9F3C-4D35-AF51-35A9FF8CDB88_4_5005_c-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20211208T100000
DTEND;TZID=America/Halifax:20211208T110000
DTSTAMP:20260417T042357
CREATED:20211007T163538Z
LAST-MODIFIED:20211126T185820Z
UID:167-1638957600-1638961200@nsdigiport.ca
SUMMARY:Thinking Outside the Webinar: Using short form video to build your brand and entertain your audience
DESCRIPTION:Participants will leave the session with an understanding of how short form video (TikTok\, Reels\, Shorts) can help build their personal and business brand. We will bust the myth that short form video is for teens who dance and prove it can be used for professional business purposes.
URL:https://nsdigiport.ca/event/thinking-outside-the-webinar/
CATEGORIES:Webinars & Panels
ATTACH;FMTTYPE=image/jpeg:https://nsdigiport.ca/wp-content/uploads/2021/11/0C337770-F7E1-481C-8A96-B8A832D8581E.jpeg
END:VEVENT
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