A pilot program from Tourism Nova Scotia (TNS) and Digital Nova Scotia (DNS) to help connect community tourism organizations with digital service providers that can help them develop or enhance effective digital marketing tools.

Work with a digital expert to give your online presence a full tune-up!

From your website to your social media, the team at Shortstop Creative Inc. will conduct a comprehensive audit of your digital channels and work with you to implement an action plan to help you be more visible to potential customers and close sales.

The audit process will include four phases:
1. Discuss your website/business goals with your business
2. Conduct an audit of existing website and social media channels
3. Develop report based on findings
4. Present your business with the report

The report will contain audits of the following:
– Website user experience and design
– Social media
– Search engine optimization

Please read our Digital Tune-up Guidelines to see if you are eligible for this program.

This course is suitable for those with intermediate or advanced experience managing a website and at least a basic understanding of SEO objectives.

By the end of this course you will be able to:
Identify keywords to rank for.
Articulate the value of SEO and digital content strategies and how this impacts overall business objectives.
How to audit your website and your competitors and evaluate strengths and weaknesses.
How to optimize your site within all 4 pillars of SEO (Technical, Content, Off Page, On-Site)
How to measure and increase the number of conversions on your website (people who take a desired action e.g. booking a stay at your hotel).
How to create and optimize new pages to rank for targeted keywords.
Understand how Google ranks websites in order to maintain your rankings as the algorithm updates.
How your website and the organic traffic act like the backbone of your businesses digital strategy, and learn leading edge digital marketing tactics you can implement right away.

Upon successful completion of this course you will receive the “Advanced SEO Training Certification” from Make Your Mark Today Inc.

Course Takeaways:
Out-rank your competition in Google search results
Exponentially increase the number of visitors to your website
2x (or more!) your new customers
Learn how to track key metrics and turn your website into an asset!

Please read our SEO Course Guidelines to see if you are eligible for this program.

Work with Tourism Nova Scotia and Digital Nova Scotia to develop and implement an action plan to effectively promote your business through social media. Through the Social Media Management (SMM) Program, you will learn how to use your social media platforms to engage with potential customers, reach people where they are spending their time online, and inspire them to support your business.

Participants in the SMM Program will be paired with a qualified social media consultant who will audit your social media and develop an action plan to help you reach your goals. Participants will also participate in courses on content development and content planning and strategy so you can build your social media skills and keep the momentum going once you implement your action plan.

For eligibility criteria and program details, please see the Program Guidelines from Tourism Nova Scotia.

Learn how to create a new website or gain the skills to improve your existing website, building a strategy for your online persona and business.

This is an opportunity to learn from digital experts and build confidence to manage your website effectively.

The program has two streams – one for businesses that want to improve an existing website, and one for businesses who want to build a brand-new website.

Take core courses, select optional modules to focus on relevant topics such as plugins, blogging, photography, online restaurant orders, accommodation bookings, events manager, email marketing, payments, and backlink opportunities.

Please read our Website Bootcamp Guidelines to see if you are eligible for this program.